A Smarter CRM Experience with Location Intelligence

In a major milestone for India’s digital technology landscape, MapmyIndia Mappls, a leader in geospatial and mapping solutions, has partnered with Zoho, one of India’s most successful software-as-a-service (SaaS) companies, to integrate advanced location intelligence tools directly into Zoho CRM.

This collaboration marks the creation of the first fully indigenous CRM-geospatial integration, aimed at empowering Indian businesses with smart, privacy-respecting, location-aware decision-making tools. It reflects a growing trend of homegrown technological self-reliance aligned with the Atmanirbhar Bharat mission.

A Smarter CRM Experience with Location Intelligence

As part of this partnership, Zoho CRM users can now access MapmyIndia’s proprietary tools, including,

Address Capture: For automatically verifying and geo-locating customer addresses

Nearby Lead Finder: To identify new sales prospects in proximity to existing customers

Location Visualisation: Enables users to view customer spread on maps

Sales Route Optimisation: Helps field teams plan the most efficient sales routes

With this integration, Zoho CRM users can now capture verified addresses, visualize customer locations, discover potential leads in nearby areas, and optimise sales routes — all powered by MapmyIndia’s indigenous mapping platform, which has been digitally mapping India since 1995. This collaboration empowers businesses to operate more efficiently, serve customers better, and make informed, location-aware decisions — using technology rooted in India’s soil. This exemplifies the growing strength of India’s technology ecosystem — where Swadeshi innovation not only serves the business interests but also strongly aligns with national interests by creating a showcase of the quality, precision, and reliability indigenous technology, projecting India’s economic and innovative prowess to the world.

Both companies indicated that the integration is now available to Zoho CRM users across India. They expect the collaboration to encourage more partnerships between Indian technology providers that aim to develop software and services within the country.

“MapmyIndia Mappls Address Capture and Nearby Lead Finder capabilities will help Zoho CRM users across India to work smarter and sell better, while keeping all data and innovation safe within India,” says Rakesh Verma, Co-Founder, Managing Director & Group Chairman, MapmyIndia Mappls.

By - Aaradhay Sharma