We may anticipate Xbox Cloud Gaming and PlayStation’s cloud gaming services to expand to India

At the Consumer Electronics Show (CES) this year, NVIDIA unveiled several new products including the much-anticipated RTX 5000 series gaming GPUs, an AI model to train robots, a new desktop computer, and DLSS 4, its next-gen upscaling technology. To make gaming more accessible, the company also announced that it would soon be setting up a GeForce RTX-powered data centre and expanding its popular GeForce Now cloud gaming service to India.

In case you are wondering, GeForce Now is a cloud gaming service powered by NVIDIA’s RTX graphic cards, which allows gamers to enjoy the latest games without having to invest in expensive hardware.

Why locally built servers make the wait worthwhile

The infrastructure buildout addresses cloud gaming's biggest pain point: lag. By housing servers on Indian soil rather than routing traffic through distant data centers, Nvidia is targeting seamless, high-fidelity streaming that can handle demanding AAA titles without the sluggish response times that plague overseas connections.

This delay continues a pattern of missed deadlines. Nvidia first teased GeForce Now's India return at CES 2025 in January, promising availability in the first half of the year.

Jason Paul, vice president of GeForce Platform Technology, also listed upcoming games supporting ray tracing and DLSS 4, including Resident Evil Requiem, Borderlands 4, Pragmata, Cinder City, and Phantom Blade Zero.

RTX 50 Series Borderlands 4 Bundle and RTX Hair

Elsewhere, Nvidia revealed a Borderlands 4 bundle for RTX 50 series cards, launching September 12. Customers who buy an RTX 5070 or higher before September 22 will get the game plus the Gilded Glory Pack DLC. Indiana Jones and the Great Circle will also be updated with RTX Hair technology in September.

Market insights:

Cloud gaming, or game streaming, allows users to play high-quality video games on any device without needing expensive hardware, as games run on remote servers and stream over the internet. In India, the cloud gaming market is set for rapid growth between 2025 and 2030, driven by expanding 5G networks, increasing internet penetration, and a gaming population expected to exceed 600 million. Platforms like JioGamesCloud, Xbox Cloud Gaming, and Nvidia GeForce Now are entering the space, supported by telecom giants such as Reliance Jio and Airtel.

Pricing, device compatibility, and game availability

GeForce NOW will offer memberships at global prices—around $19.99/month for Ultimate and $9.99/month for Performance, with local pricing expected to match.

Gamers can look forward to streaming in crisp 5K at 120fps and a huge library of over 4,500 titles thanks to the new Install-to-Play feature.

Popular games like Borderlands 4 and Call of Duty: Black Ops 7 will be optimized for GeForce NOW at launch, with support for handhelds, LG TVs, monitors, and Macs—broadening device compatibility for Indian gamers.

Having said that, some Jio users can already access GeForce Now through JioGamesCloud. An employee of Jio appears to have confirmed that the company is working with Nvidia to introduce GeForce Now to the nation. While GeForce Now appears to be only available to a small group of gamers with a set-top box, JioGamesCloud is accessible to all Jio users. We can only hope that Jio will soon provide further clarification on this.

We may anticipate Xbox Cloud Gaming and PlayStation’s cloud gaming services to expand to India when GeForce Now gradually expands there. GeForce Now’s performance in India, especially with regard to latency, remains to be seen. There was some lag seen by users of the JioGamesCloud beta. The service is still in early access, so improvements are anticipated over the next few months.

 By - Aaradhay Sharma