This partnership marks a significant advancement for both parties.

According to the announcement, NODWIN Gaming will continue to lead festival programming, creative direction, production, and long-term planning, while Exceed Entertainment will manage sponsorship sales, brand collaborations, and commercial initiatives. The companies said the arrangement is intended to help brands engage with NH7 Weekender’s youth-focused audience.

NODWIN Gaming acquired NH7 Weekender and other properties from OML Entertainment in 2021 as part of its expansion in live entertainment, music, comedy, and gaming. The festival is positioned alongside other NODWIN-owned experiential properties, including Comic Con India and DreamHack.

This partnership marks a significant advancement for both parties. Insider.in, known for its diverse ticketing solutions and extensive event management across over 300 cities, will streamline access to some of India’s most anticipated live events. This agreement builds on the successful history of collaboration between NODWIN Gaming and Insider.in, with the latter providing seamless ticketing services that enhance audience experiences.

Insider.in’s role will extend beyond just ticketing; the platform will also facilitate long-term synergistic brand partnerships for NODWIN Gaming’s IPs. This move aligns with Insider.in's reputation for curating unique consumer experiences in music, comedy, sports, theatre, and more, complementing NODWIN Gaming’s mission to deliver exceptional entertainment across the country.

Sharing thoughts on the ongoing collaboration, District by Zomato spokesperson said, “At District, we believe in curating a seamless experience for discovering and accessing cultural celebrations. We’re excited to continue our collaboration with NODWIN Gaming, known for producing culturally engaging IPs, including Comic Con, NH7 Weekender, and DreamHack to bring these experiences to an even wider audience nationwide.”

NODWIN Gaming’s IPs across pop culture and music create powerful, youth-focused experiences rooted in community and self-expression.

 By - Aaradhay Sharma