Haier Appliances India, the No.1 global major appliances
brand for 16 consecutive years, today unveiled its breakthrough Gravity AI
Series Air Conditioners at the ‘AI for Air’ event held at Haier’s Greater Noida
facility. The new line-up is powered by AI-AtmoX and it represents the brand’s
most premium and AI-integrated AC series to date, setting a benchmark for
intelligent cooling in India.
AI for AIR is built on three core pillars, AI for savings
with AI-AtmoX Power Manager, AI for comfort with AI-AtmoX Neuro, and AI for
service with AI-AtmoX Auto Clean, making air conditioning smarter, more
efficient and effortless for Indian households. Building on this intelligent
foundation, the new Haier Gravity AI Series ACs deliver a powerful suite of
next-generation features, including AI Climate Control 2.0 which studies user
comfort patterns to personalise cooling complemented by Dynamic Environmental
Adaptation to adjust performance in real time based on indoor and outdoor
conditions.
Next-Generation Features in the Gravity AI Series
AI Climate Control 2.0
An upgraded intelligent cooling system that studies user
preferences, room conditions, and outdoor weather to create a personalised
cooling profile. It continuously adapts in real time, ensuring optimal comfort
while preventing unnecessary energy consumption.
Dynamic Environmental Adaptation
Automatically adjusts cooling performance based on indoor
and outdoor temperature fluctuations, humidity levels, and usage patterns.
AI Pre-Cooling with 100-Meter Geofencing
The system detects when the user enters a predefined
100-meter radius and begins cooling automatically delivering instant comfort on
arrival without manual scheduling or timers.
AI Target Cooling
Uses cloud intelligence and installation data to direct airflow
precisely towards occupied areas, resulting in faster cooling, reduced energy
use, and focused comfort.
Haier believes this interoperability will help deepen
customer engagement and extend the lifetime value of its users.
Satish also noted that AI’s value goes beyond hardware
performance, calling it a brand mover. “AI pushes the brand up,” he said,
adding that it helps attract consumers who prioritise comfort and convenience
over traditional specs. Haier sees AI as a tool for premiumisation and stronger
consumer stickiness, rather than something that can be tied to a specific
growth percentage.
The Gravity AI Series starts at Rs 49,990 and will be
available across online and offline retailers in four colour variants: Morning
Mist, Moon Stone Grey, Midnight Dream and White.
AI Pre-Cooling: Leveraging a 100-metre geofence, this
feature anticipates the user’s arrival home and automatically starts cooling
the room in advance, ensuring instant comfort without manual scheduling or
timers.AI
Target Cooling: This uses cloud and installation data to
direct airflow precisely where it is needed, ensuring faster, focused cooling,
reduced energy consumption, and personalised comfort tailored to the user’s
exact seating position.
For energy efficiency, the series introduces the AI-AtmoX
Power Manager, India’s most advanced energy monitoring hub.
AI Eco: This feature intelligently optimises energy
consumption through a multi-level cooling approach based on the temperature
gap: L1 ECO for gaps above 3 degrees Celsius, L2 ECO for gaps between 1 degree
and 3 degree Celsius, and L3 ECO for gaps below 1 degree Celsius, ensuring
maximum efficiency with zero manual adjustments.
The Haier Gravity AI Series ACs will be available starting
at INR 49,990 and can be purchased across all major online and offline retail
channels in India.
Haier Gravity AI Series ACs will be available in 4 models.
HSU19G-MZAIM5BN-INV in Morning Mist | HSU19G-MZAIS5BN-INV in
Moon stone Grey | HSU19G-MZAID5BN-INV in Midnight Dream | HSU19G-MZAIW5BN-INV
in White
Detailed Look at the new Gravity AI Series ACs
AI-AtmoX Power Manager: India’s Most Advanced Energy
Monitoring Hub
AI-AtmoX Power Manager gives users complete transparency and
control over their cooling costs through graphical and calendar-based tracking,
mode-specific usage insights, real-time cost display, automatic electricity
expense updates, and customizable energy-saving targets—making power management
smarter and simpler.
Reimagining Cooling with AI: Comfort That Thinks For You
Haier’s upgraded AI Climate Control 2.0, powered by the
intelligent AI-AtmoX, introduces a new era of smart cooling designed
specifically for modern Indian homes. This system senses, learns, and predicts
user needs—delivering a personalized cooling experience unlike anything seen
before.
By - Aaradhay Sharma