Samsung is gearing up to redefine everyday living as it prepares to unveil its vision for the Device Experience (DX) Division in 2026, alongside a new era of AI-driven customer experiences at CES — the world’s most influential technology and home appliance showcase.
Speaking ahead of the global event, JB Park, President and
CEO of Samsung Southwest Asia, highlighted that Samsung’s AI journey is
entering a transformative phase. According to him, Samsung’s intelligent
appliances are evolving beyond smart functionality, developing a deeper
understanding of users’ daily routines to deliver truly meaningful,
personalized experiences. This next chapter will be revealed at CES 2026, while
Samsung’s advancements in television technology will take center stage at “The
First Look” event on January 4, 2026, in Las Vegas.
At CES, Samsung will showcase how AI and advanced hardware
come together to elevate modern home living. Its Bespoke AI appliance lineup
will introduce enhanced fabric care, intuitive climate management, and
effortless cleaning solutions — all designed to seamlessly adapt to individual
lifestyles through connected intelligence across devices.
A major highlight will be the debut of the new Bespoke AI
Refrigerator Family Hub, featuring an upgraded AI Vision system. In a
world-first move, Samsung is integrating Google Gemini into a refrigerator,
expanding its role from food storage to a smart kitchen companion. With
improved food recognition capabilities, the upgraded AI Vision moves beyond
earlier limitations, enabling broader identification of fresh and packaged food
items and unlocking more flexible, intelligent kitchen experiences.
Mr. Park also emphasized India’s growing role in Samsung’s
global innovation roadmap, noting that over 10,000 engineers in India are
actively contributing to the company’s long-term AI transformation plans spanning
the next three decades.
Beyond home appliances, Samsung is set to push the
boundaries of entertainment with AI-powered televisions that personalize
content recommendations, intelligently optimize picture quality, and deliver
breathtaking visuals. Viewers can expect richer colours, sharper contrast, and
immersive sound clarity that brings every scene to life.
As Samsung prepares for CES 2026, one message is clear: AI is no longer an added feature — it is becoming the foundation of how people live, watch, cook, and connect every day.
By - Aaradhay Sharma
No comments:
Post a Comment