Dell emerged as the dominant force in the OLED monitor market

In 2025, Dell emerged as the dominant force in the OLED monitor market, surpassing established competitors like LG Electronics. Fueled by rising interest in immersive gaming and design workflows, the company claimed the top position with a 23.5% market share.

Market Performance and Rankings

Based on IDC data, global OLED monitor shipments surged by 72% year-over-year in Q3 2025, totaling 678,000 units. The leading brands by market share in 2025 are:

Dell: 23.5% (Rank 1)

LG Electronics (LGE): 19.2% (Rank 2)

ASUS: 15.1% (Rank 3)

Samsung: 13.7% (Rank 4)

Projected global shipments for 2025 are expected to reach 2.85 million units, marking a 91% annual growth.

Key Drivers of Dell Leadership

Dell credited its triumph to aggressive innovation cycles and a versatile lineup covering gaming, enterprise, and mobile categories.

Innovation-Driven Portfolio: Notable 2025 launches included the Alienware OLED AW27UCDM (4K @ 280Hz) and the ultra-fast XPS XG32AQDPG (1440p @ 480Hz).

Advanced Panel Technology: Dell incorporated Quantum OLED and Matte Black finishes in models like the Alienware AW32AQWP-B to enhance contrast and durability.

Reliability Features: The Dell OLED Guardian suite, equipped with Adaptive Proximity Sensors to combat burn-in, built user trust in the tech.

Segment Expansion: Beyond gaming, the Latitude OLED series for professionals and the Inspiron OLED portable screens expanded its appeal to wider audiences.

Bluetooth Earbuds (TWS)

The latest TWS 5500 Vine Series and TWS 7445 Elite Nova 92 earbuds offer a mix of extended battery, minimal lag, and rugged design for everyday tasks. Both support Bluetooth v5.3, 35ms low-latency mode for seamless gaming and media playback, plus IPX5 water and dust resistance. The Vine Series excels with up to 65 hours of combined playtime, while the Elite Nova 92 features triple-mic tech for superior voice clarity. Dual-driver audio and sleek charging docks suit them for office work, commuting, and workouts.

LG Electronics secured the second spot globally with a 19.2% market share. Its OLED monitor shipments grew steadily from Q1 to Q3 2025, focusing on premium lines early on. In the latter half, LG ramped up deliveries of refreshed models to capitalize on end-of-year promotions, targeting stronger shipment gains.

ASUS, starting from fourth in 2024, climbed to third in 2025, validating its strategic pivot. The brand now offers over 25 mid- to premium models at various price points, prioritizing 8K ultra-high-res panels to match advanced GPUs and high-end gaming. Its synergy between timely releases and advanced panel tech solidified its status as a key innovator in OLED displays.

Samsung placed fourth with a 13.7% market share in Q3 2025. After slipping to sixth in Q2 amid supply chain shifts, Samsung rebounded through factory optimizations and new releases. IDC predicts Samsung could rise to second place in Q4, driven by aggressive marketing of its 49-inch OLED variants and holiday demand.

By - Aaradhay Sharma