BenQ celebrates the achievement of the 20 years milestone this month. In the last two decades, the brand has delivered the finest in Visuality to the Indian consumer making it a preferred brand of choice. BenQ hosts the most expansive product portfolio in the display technology domain making it a strong contender and a clear consumer favourite. It currently serves in the categories of LCD Monitor, Projector and Professional Display Products which include Interactive Flat panels, Smart Signage & Accessories. Formed in the year 2001 in Taiwan, BenQ has covered an upward journey and consistently conferred as the top player in the product categories.
BenQ’s key philosophy emphasizes on optimising the viewer
experience with the world of visuality which is engaging and immersive. The
company touches lives across categories, target segments and dimensions – be it
education, home, gaming, prosumers like photographers, graphic designers,
content creators. Today, the legacy company is an industry leader in the DLP
Projector category with 44% market share as well as home projectors segment
with more than 50% market share. In the Education space, BenQ has been a
pioneer in digitalizing over 3 lakh classrooms in the country which is over 50%
of the total digital classrooms in the country. BenQ is the preferred choice of
the education institutes as well as system integrators.
“2021 marks a significant milestone for us as we celebrate
our 20th anniversary, and we appreciate all of our xx lac+ clients, 250+
Partners, and over 25 lakhs contented consumers for being a part of this growth
journey. The pandemic has accelerated the overall adaptation of technology
because of which we have witnessed a growth rate of 50% which has been the
fastest in the last 20 years. We have a consumer first approach and are always
at the forefront of launching the latest technology based on the changing needs
of the consumers. With this, we aim to establish our vision for the next decade
of building innovative technologies for the Indian market. BenQ will
revolutionize the power of perceiving and consuming visual content for the
Indian audience”, said, Rajeev Singh, Managing Director, BenQ India.
On this occasion Jeffrey Liang, President – BenQ APAC, said,
“Achieving this milestone is a reflection of our corporate vision coming alive
– “Bringing Enjoyment ‘N’ Quality to Life”. Our passionate team is inspired to
contribute towards the creation of a knowledge society by enabling finest
infrastructure in display technologies. Globally consumers are adopting to
technologies at an accelerated pace and we will continue to be a leader in this
domain. In the coming decade we will consistently serve the smarter generation
with smarter products.”
BenQ believes that India is going through a display
technology revolution. It is clairvoyant about the disruption in the
consumer-psyche as screens become the window to the world. On achieving this
successful milestone, brand BenQ acknowledges the support of its partners, the
ecommerce thrust and other retail channels that have enabled the brand to be
the top player consistently through the years. As constant innovation, BenQ has
always paid impetus on their customers health and found innovative ways of
integrating health care features in their products, be it eye care monitor with
Brightness Intelligence feature or Air Quality sensor in the interactive
displaysBenQ, a global leader in display solutions for education,
has announced its next generation of smart boards, the Google Enterprise
Devices Licensing Agreement (EDLA)-certified BenQ Board Pro RP04 and the BenQ
Board Master RM04. These smart boards are capable of enabling dynamic,
effective, healthy, and secure education environments, featuring
across-the-board functionality with the entire Google Mobile Services (GMS) ecosystem.
BenQ’s boards are the only smart boards for education, with a complete range of
health-centric ClassroomCare® features to foster healthy learning environments.
Futuresource Consulting, a market specialist in visual
displays, confirms that BenQ held the top 1 market position in Interactive Flat
Panel Displays (IFPD) in a wide range of countries, including the UAE, in the
first half of 2023, as well as the top seller in the Higher Education market in
the second quarter of 2023, holding a 35.68 percent market share. In Saudi
Arabia and Australia, BenQ also held the number 1 market share in 2023 Q2, with
40.06 percent and 16.72 percent respectively.
This new generation of BenQ Boards offers schools effortless
access to official Google services, including Google Play and Google Classroom,
and provides classrooms with a seamless experience when using Google Search and
other Android applications right on the BenQ Board’s large touchscreen
interface. Educators can captivate young minds by writing and illustrating on
the EZWrite 6 digital whiteboarding software, displaying along with inspiring
multimedia lessons, while fostering a creative culture with InstaShare 2, which
shares up to nine screens for a unique collaborative discussion environment.
BenQ showcases its distinctive values in the market with
innovative ClassroomCare® technologies, an account management system (AMS), and
a device management system (DMS). The new BenQ Boards safeguard healthy
learning environments with ClassroomCare® by protecting users’ eyes from
noxious blue light with the world-leading Eyesafe® Certified 2.0 screens,
monitoring versatility with indoor air quality (IAQ) sensors, and even
minimizing germ transmission with antimicrobial screens and peripherals. AMS
allows teachers to easily log in with an NFC card or single sign-on (SSO) using
existing school credentials and start a class instantly with lessons stored in
the cloud. School IT admins can remotely update firmware, apps, and power
settings for groups of BenQ devices, effectively reducing IT maintenance costs
and the total cost of ownership (TCO) for schools.
BenQ’s unwavering commitment to innovation in education
technology continues to positively impact the academic sector worldwide,
enabling the next generation to cultivate the full potential of their
21st-century skills for the future workplace. As we ride this digital wave, the
company eagerly anticipates a future where learning is not only meaningful and
captivating but also transformative, profoundly enriching lives.
Jeffrey Liang, President, BenQ Asia Pacific, highlighted,
“Our ironclad commitment to foster the most caring and futureproof education
through BenQ’s cutting-edge interactive display solutions is the reason why
BenQ has been the undisputed leader in highly demanding markets, such as
Australia, the UAE, Saudi Arabia, India, and more."
He continued, “Furthermore, we reaffirm this long-term commitment with the launch of these EDLA-certified smart boards, seamlessly integrating the vast realm of Google Mobile Services into the hands of educators and their students. By bolstering teamwork and effective interaction in both physical and remote learning venues, our new smart boards will help the education industry take a great leap forward in its pursuit for excellence.
BY ADVIK GUPTA
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