The Cadillac LYRIQ represents a new direction for the brand’s design philosophy

Rx Infotech, a leading name in technology and innovation, has unveiled its new logo—a distinctive symbol reflecting the company’s evolution, growth, and forward-looking vision.

This new identity marks a major milestone in Rx Infotech’s journey, reflecting its transformation into a forward-thinking and innovation-driven brand that continues to empower users and businesses through advanced technology solutions.

“We’re unveiled our new logo, which represents more than just a visual change, it’s a reflection of who we are and the direction from where we're heading,” said Atul Gupta, Director, Rx Infotech.

1. A Visionary Design: The Cadillac LYRIQ

The Cadillac LYRIQ represents a new direction for the brand’s design philosophy, combining modern elegance with a powerful presence and a distinctive visual identity. This remarkable electric SUV features bold lines, expressive LED lighting, and an innovative “black crystal” front grille that establishes the LYRIQ as a pioneer in Cadillac’s evolving design language.

One key aspect of the LYRIQ is its superior aerodynamics, which not only contributes to its efficiency but also accentuates the vehicle’s sleek and dynamic appearance. The LYRIQ’s agile stance, coupled with its meticulously sculpted exterior, exudes a sense of sophistication and confidence, ensuring that this extraordinary electric SUV is unmistakably Cadillac.

2. Electrifying Performance and Revolutionary Technology

With the LYRIQ, Cadillac has positioned itself as a true contender in the emerging electric vehicle market by delivering an uncompromised driving experience that seamlessly blends exhilarating performance with advanced technology. The LYRIQ is powered by the latest Ultium battery technology, which offers an impressive estimated range of over 300 miles on a single charge. In addition, the LYRIQ features rear-wheel-drive as standard, with the option for a performance-oriented all-wheel-drive system to cater to varying driver preferences.

Additionally, the LYRIQ boasts a state-of-the-art 33-inch diagonal LED display, which stretches across the dashboard and serves as the centerpiece for driver information and connectivity. This innovative display integrates the vehicle’s infotainment, navigation, and driver assistance features into a single, cohesive experience, ensuring that the LYRIQ embodies Cadillac’s dedication to pushing the boundaries of automotive technology.

A Lexus original

The ES is an “original Lexus,” having been a fixture in the model range since the brand’s launch in 1989. In its latest iteration, it builds on its long-established reputation for luxury and refinement while increasing customer choice in electrified powertrains, in line with the Lexus Electrified vision and multi-pathway strategy towards carbon neutrality. Both self-charging hybrids and the first ES battery electric models will be offered in a line-up that will also include front and all-wheel drive options.

While the ES has been a key model for Lexus in North America and Asia for more than three decades, its arrival in Europe was more recent. It was launched in Eastern European markets with the sixth generation model in 2010, and in Western Europe with the current model in 2018.

Although the all-new ES is a larger car in every dimension than its predecessor, its Clean x Tech design delivers a sleek and elegant look, both inside and out. The investment made in comfort, refinement and luxury moves it closer to the quality, spaciousness and specifications associated with larger F-segment models. At the same time, its performance and handling, both in hybrid and battery electric versions, delivers the high levels of comfort, confidence and control that define the Lexus Driving Signature.

 By - Aaradhay Sharma