ASUSTOR aims to tap into Supertron’s well-established, pan-India distribution ecosystem to accelerate adoption of its NAS and storage

On January 6, 2026, ASUSTOR Inc. announced the appointment of Supertron Electronics Pvt. Ltd.’s Value-Added Distribution division (SEPL VAD) as its official national distributor for India. The move marks a key step in ASUSTOR’s strategy to deepen its footprint in India’s rapidly expanding data storage, cloud infrastructure, and enterprise IT landscape.

Through this alliance, ASUSTOR aims to tap into Supertron’s well-established, pan-India distribution ecosystem to accelerate adoption of its NAS and storage solutions across multiple customer segments.

Strategic Focus Areas

Broader Market Access: Supertron’s nationwide reach and experienced technical workforce will help ASUSTOR engage more effectively with enterprises, small and mid-sized businesses, and professional users.

Stronger Market Execution: The partnership is expected to streamline product availability and improve go-to-market efficiency for ASUSTOR’s high-performance NAS portfolio.

Enhanced Technical Enablement: Customers in India will benefit from improved pre-sales consultation and post-sales support, backed by Supertron’s local expertise.

Channel-Centric Growth: Joint efforts will focus on strengthening channel relationships through enablement programs and advanced data management services.

Leadership Perspective

Executives from both organizations highlighted the collaboration as a timely response to India’s evolving data storage requirements, expressing confidence that the partnership will unlock new growth opportunities and deliver greater value to customers and channel partners alike.

Company Background

ASUSTOR Inc. is a global provider of Network Attached Storage (NAS) and Network Video Recorder (NVR) solutions, catering to both professional and enterprise environments. Supertron Electronics Pvt. Ltd. is one of India’s prominent IT distribution companies, with a strong presence across hardware, enterprise solutions, and value-added services. Additional information is available on Supertron India’s official website.

By Aaradhay Sharma