xAI Enters the Enterprise AI Race With Grok Business and Grok Enterprise

Elon Musk-owned artificial intelligence startup xAI has stepped up its challenge to Big Tech rivals by launching two new enterprise-focused subscription plans—Grok Business and Grok Enterprise—aimed at bringing its Grok family of AI models into the workplace.

Announced in a company blog post, the new tiers are designed to serve both small-to-medium teams and large organisations, offering access to xAI’s most advanced models through a single platform with the highest available rate limits. The move positions xAI more directly against established players such as Google, OpenAI, and Anthropic, as competition intensifies in the rapidly expanding market for enterprise AI tools.

Grok Business is tailored for smaller teams looking to integrate AI into everyday tasks, while Grok Enterprise offers a more robust feature set for large corporations. Enterprise customers will gain access to custom Single Sign-On (SSO), Directory Sync (SCIM), and advanced audit and security controls, reflecting growing corporate demand for compliance-ready AI systems.

xAI also sought to address a key concern for enterprise buyers—data security. The company reiterated that proprietary enterprise data processed by Grok will not be used to train other AI models, a reassurance increasingly seen as essential for winning corporate trust.

Both Grok Business and Grok Enterprise have been made available globally from December 31, marking xAI’s most significant push yet beyond consumer-facing AI experiences.

Grok, xAI’s chatbot, is already deeply integrated into Musk’s social media platform X, where it has attracted attention—and controversy. The chatbot faced several behavioural issues last year, sparking debates around content moderation, safety, and AI alignment. The enterprise launch signals an effort to reposition Grok as a serious productivity tool rather than a provocative social media experiment.

The timing is notable. While the enterprise AI market has become increasingly crowded, multiple studies suggest that AI adoption within large companies remains largely stuck at the pilot stage, with many organisations struggling to scale AI tools across workflows. xAI’s latest offerings arrive amid this uncertainty, betting that demand for secure, high-performance AI platforms will accelerate as businesses move from experimentation to execution.

Whether Grok can overcome its early controversies and gain traction in cautious corporate environments remains to be seen—but with these new tiers, xAI has made it clear it wants a seat at the enterprise AI table.

BY: Nirosha Gupta