Realme is reportedly preparing to re-enter Oppo’s corporate fold, nearly seven years after branching out as an independent smartphone brand. The restructuring aims to streamline operations, cut redundant costs, and enhance overall efficiency, while still allowing Realme to launch products independently in key global markets.
According to Chinese publication Lei Feng Network, citing
internal sources, Realme will once again operate under Oppo’s broader corporate
umbrella alongside OnePlus. While financial details of the integration have not
been disclosed, the brands are expected to coordinate more closely on strategy
while maintaining separate brand identities in the marketplace.
Streamlining Operations and Sharing Resources
As part of the reintegration, Realme’s internal processes
are set to align more closely with Oppo’s existing business framework. Early
changes reportedly include merging Realme’s after-sales services with Oppo’s
support network, aiming to improve customer service while reducing operational
costs.
Despite the closer alignment, both Realme and OnePlus are
expected to continue selling smartphones under their respective brand names.
Product development, distribution, and supply chain management are likely to
see greater collaboration, reducing duplication and speeding up time-to-market.
Leadership and Market
Strategy
Realme founder and CEO Sky Li is expected to oversee
operations of the combined sub-brand structure, while OnePlus China President
Jie Lie will continue to lead OnePlus. No major shifts in Realme’s product
launch schedules or market strategies have been indicated so far.
Realme has established a strong presence in markets
including India, Southeast Asia, and Europe, offering feature-rich smartphones
at competitive prices, particularly in the mid-range and budget segments. The
reported reintegration comes amid a challenging period for global smartphone
makers, with shrinking profit margins and rising costs prompting companies to
pursue scale and operational synergies.
Founded in 2018 as an Oppo spin-off, Realme quickly forged its path as an independent brand. Its planned return to Oppo’s fold signals a renewed focus on collaboration and efficiency in a highly competitive smartphone landscape.
BY- NIROSHA GUPTA
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