Samsung Electronics outlined a future where artificial intelligence is no longer a background feature

At its First Look event at CES 2026, Samsung Electronics outlined a future where artificial intelligence is no longer a background feature, but an active presence woven into everyday life. Unveiled by TM Roh, CEO and Head of the Device eXperience (DX) Division, Samsung’s new philosophy—“Your Companion to AI Living”—signals a shift from fragmented AI tools to a deeply connected, ecosystem-driven experience.

Rather than treating AI as something users access, Samsung wants AI to become something users live with. This vision is anchored in three interconnected “companion” pillars: Entertainment, Home, and Care.

1. Entertainment Companion: When Screens Become Smart Participants

Samsung is redefining the role of televisions—from passive displays into intelligent hubs that actively adapt to users and their surroundings.

130-inch Micro RGB TV

Taking center stage was Samsung’s new flagship display, featuring micro-scale RGB light sources paired with the Micro RGB AI Engine Pro, enabling ultra-precise color tuning and exceptional brightness control at an unprecedented scale.

Vision AI Companion (VAC)

Rolling out across Samsung’s 2026 TV portfolio (Micro LED, OLED, Neo QLED, and more), VAC introduces contextual intelligence. It doesn’t just recommend shows—it understands routines, suggests music based on mood, and even proposes meal ideas based on viewing habits and time of day.

Immersive AI Modes

AI Soccer Mode Pro dynamically adjusts visuals and sound to replicate the intensity of a live stadium experience.

AI Sound Controller Pro allows users to fine-tune commentary and crowd noise independently, offering personalized audio control.

Long-Term Software Commitment

Samsung pledged seven years of Tizen OS upgrades for its 2026 TVs, ensuring displays continue to improve long after purchase—an uncommon promise in the TV industry.

2. Home Companion: Moving Toward a Zero-Housework Lifestyle

Samsung’s Home Companion pillar focuses on automation with purpose—reducing daily chores so users can reclaim time.

AI-Powered Family Hub Refrigerator

Enhanced with AI Vision backed by Google Gemini, the refrigerator can recognize stored items, track consumption, and suggest meals through an intuitive “What’s for Today?” interface.

Bespoke AI Jet Bot Steam Ultra

Driven by a Qualcomm Dragonwing™ processor, this next-generation robot vacuum can identify different types of liquids and doubles as a mobile monitoring device—keeping an eye on pets or home security while cleaning.

Smarter Laundry and Garment Care

The Bespoke AI Laundry Combo automatically adjusts wash and dry cycles based on fabric and load.

The Bespoke AI AirDresser introduces Auto Wrinkle Care, using AI to maintain garment freshness with minimal user input.

Insurance Incentives for Smart Living

In partnership with Hartford Steam Boiler (HSB), Samsung is enabling insurance premium reductions for households using smart appliances that proactively detect leaks, malfunctions, or abnormal behavior.

3. Care Companion: From Reactive Health to Preventive Intelligence

Samsung’s Care Companion vision pushes health management beyond alerts and dashboards—toward early detection and ongoing wellness.

Always-On Proactive Monitoring

Through Samsung Health, data from smartphones, wearables, and even appliances is combined to deliver tailored insights such as personalized sleep coaching and adaptive exercise guidance.

Early Health Signal Research

Samsung revealed ongoing research into identifying early indicators of chronic conditions—including potential dementia detection—by analyzing subtle changes in mobility, speech patterns, and daily movement captured by wearables.

Seamless Healthcare Integration

Via the Xealth platform, users can securely share health data with doctors and care providers, enabling virtual consultations and more informed clinical decisions.

The Bigger Picture

With “Your Companion to AI Living,” Samsung isn’t positioning AI as a feature checklist—it’s framing it as an invisible partner that quietly learns, adapts, and supports everyday life. From entertainment that understands context, to homes that manage themselves, and care systems that anticipate health needs, Samsung’s CES 2026 vision underscores one clear message:

AI isn’t just smart—it’s personal, persistent, and always present.

— ByAdvik Gupta