Las Vegas, CES 2026 — Samsung Electronics has revealed a bold roadmap for the future of television, showcasing how the TV is evolving from a passive screen into an intelligent, interactive hub for the connected home. The announcement was made during Samsung’s Visual Display (VD) Deep Dive session at The Wynn Las Vegas, led by SW Yong, President of Visual Display Business.
As the global TV market shifts toward premium experiences,
larger screens and AI-driven intelligence, Samsung outlined how it plans to
maintain its leadership while redefining what televisions can do.
A Defining Year for Samsung TVs
Samsung described 2026 as a pivotal year for its Visual
Display business. The company will strengthen its premium lineup with Micro RGB
and OLED TVs, while Mini LED technology will make high-end picture quality more
accessible to mainstream consumers. Ultra-large displays will continue to
expand, delivering a more immersive viewing experience not only at home, but
also in commercial and shared environments.
Together, this strategy aims to bring Samsung’s most
advanced screen technologies to a wider audience while reinforcing its
reputation for performance and innovation.
“The television experience is shifting from simple viewing
to direct interaction,” said President Yong. “Samsung continues to lead by
building on its legacy of hardware excellence while embracing intelligent
experiences.”
Vision AI Companion
Takes Center Stage
At the heart of Samsung’s 2026 vision is Vision AI Companion
(VAC), a new AI-powered platform designed to make TVs more intuitive,
personalized and conversational. Integrated across nearly the entire TV lineup,
VAC understands what viewers are watching, anticipates their needs and displays
helpful, context-aware information directly on screen.
By embedding AI across its ecosystem, Samsung is expanding
the TV’s role beyond entertainment, enabling deeper smart home integration and
more meaningful daily interactions — without compromising on picture quality or
reliability.
Bigger Screens,
Smarter Design
During the session, Hun Lee, Executive Vice President of VD
Business, highlighted Samsung’s Micro RGB 130-inch TV, calling it a major
milestone in display technology. He also emphasized Samsung’s continued focus
on lifestyle innovation, prioritizing how technology enhances real-world
experiences rather than just technical specifications.
“As content quality improves, users naturally seek greater
immersion,” Lee noted. “Our focus is on the experiences these technologies
deliver.”
Innovation That
Sustains Leadership
As Samsung marks 20 consecutive years as the world’s leading TV brand, its CES 2026 message is clear: leadership comes from continuous innovation. By combining cutting-edge displays with intelligent, connected experiences, Samsung is shaping a future where TVs are not just better screens — but smarter, more personal companions in everyday life.
BY- Nirosha Gupta
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