Acronis, a global cybersecurity and data protection company, is rapidly strengthening its position in the cyber protection landscape by combining artificial intelligence, advanced threat research, and a growing ecosystem of partners. With cyber threats becoming faster, more automated, and increasingly AI-driven, Acronis is doubling down on practical, real-world security designed specifically for managed service providers (MSPs).
At the core of this momentum is Acronis’ platform-led
approach, which prioritises operational simplicity for MSPs while delivering
enterprise-grade protection. By integrating security, data protection, and
management into a single platform, Acronis enables service providers to scale
security services efficiently, improve margins, and reduce the complexity
typically associated with modern cyber defence.
Threat Research Driving Smarter Security
A major driver behind Acronis’ security advancements is the
Acronis Threat Research Unit (TRU). In 2025 alone, TRU published 17 in-depth
research reports that examined emerging malware families, ransomware
operations, and evolving attack techniques. These insights not only inform
Acronis’ own product development but also contribute to the wider cybersecurity
community.
Key research highlights from the year include investigations
into live FileFix campaigns using steganography, the rapid rise of SafePay
ransomware targeting MSPs, the DragonForce cartel’s expanding operations, and
the growing misuse of Electron-based gaming applications to distribute
credential stealers. TRU also tracked the evolution of Chaos RAT from an
open-source project into a fully weaponised threat.
Industry Recognition Confirms Market Leadership
Acronis’ strategy has been repeatedly validated by leading
analyst firms and peer review platforms. The company was named a Champion in
the Canalys Global Cybersecurity Matrix (Q1 2025), with analysts highlighting
its MSP-centric strategy and ease of doing business. Frost & Sullivan
placed Acronis among the Leaders in its 2025 Endpoint Security Radar, citing
strong innovation and growth potential.
IDC further reinforced this position by recognising Acronis
as a Leader in the Cyber-Recovery MarketScape for the second time, while G2’s
Winter 2025 Grid Report ranked Acronis among the top endpoint protection
providers based on customer feedback and performance.
Expanding Security Capabilities Through Rapid Innovation
Acronis continues to enhance its security portfolio with new
tools aimed at improving visibility, response, and automation. Recent launches
include Security Posture Management for Microsoft 365, EDR augmentation for
Microsoft Defender Antivirus, expanded use of Intel® Threat Detection
Technology, and the release of SIEM Connector 2.0.
The company has also strengthened protections against
human-centric risks through Collaboration Security and Security Awareness
Training. To simplify adoption, Acronis Cyber Protect Cloud now offers bundled
licensing for Protected Workspace, Microsoft 365 Protection, and Cyber
Resilience—allowing MSPs to customise offerings without adding operational
overhead.
Independent Testing Validates Security Performance
Acronis’ security effectiveness has been independently
verified through multiple industry benchmarks. SE Labs awarded Acronis XDR an
AAA rating after achieving 100% detection accuracy and a 98% overall accuracy
score. AV-Test recognised the platform as a Leader in Advanced Threat
Protection, while MITRE ATT&CK Evaluations highlighted its high-quality
detections with minimal alert noise—an important advantage for MSP operations.
Strengthening the Ecosystem With Integrations and MSSP
Support
Beyond product innovation, Acronis is expanding its
ecosystem through strategic partnerships and programs. A new native integration
with Fortinet FortiGate allows MSPs to deploy unified, end-to-end security for
customers of all sizes. Additionally, the Acronis MSSP Program enables managed
security service providers to deliver MDR services using the Acronis platform
as certified regional partners.
“Security momentum isn’t just about releasing new
features—it’s about protection that actually works at scale,” said Gerald
Beuchelt, Chief Information Security Officer at Acronis. “By combining threat
intelligence, rapid innovation, and strong partnerships, we help MSPs stay
ahead of attackers instead of constantly reacting to them.”
Looking Ahead
Acronis plans to further expand the use of generative AI and
automation across its platform to make cyber protection more autonomous and easier
to manage at scale. The company is also preparing to address emerging attack
vectors, including GenAI-powered threats, by translating ongoing TRU research
directly into new security capabilities.
With a sustained focus on research-driven innovation, ecosystem growth, and MSP enablement, Acronis continues to set the direction for modern cyber protection in an increasingly complex threat environment.
By Aaradhay Sharma
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