The cooperative-led Bharat Taxi platform is preparing for a
major expansion following a successful pilot programme in Delhi, marking a
notable attempt to introduce a driver-owned alternative in India’s crowded
app-based mobility market. Built around the principles of cooperative
ownership, fair earnings, and transparent pricing, the platform aims to
rebalance the relationship between drivers, passengers, and technology.
Afterbeing introduced on a trial basis in the national
capital in early December, Bharat Taxi is expected to formally launch across
Delhi and extend operations to multiple Indian cities by the end of January. The
pilot phase generated strong engagement, indicating both commuter demand and
growing confidence among drivers who have long expressed concerns about high
commissions and unpredictable earnings on conventional ride-hailing platforms.
Strong early traction in Delhi pilot
During the trial period, Bharat Taxi facilitated an average of around 5,500 trips per day, with airport transfers emerging as one of the most frequently used services. The platform offered commuters access to a range of vehicle categories, including taxis, auto-rickshaws, and two-wheelers, allowing users to choose transport options based on distance, affordability, and convenience.
On the supply side, the platform recorded over 1.4 lakh
driver registrations, a figure that reflects widespread interest in alternative
operating models. Many drivers were drawn to the promise of zero commission and
the opportunity to become members of a cooperative rather than remaining
dependent on privately owned aggregators.
Cooperative ownership at the core
Bharat Taxi is promoted by Sahakar Taxi Cooperative Limited,
a consortium supported by well-known cooperative and financial institutions
associated with India’s agriculture, dairy, and rural finance sectors. By
adopting a cooperative structure, the platform seeks to transfer a share of
ownership and decision-making power to drivers, positioning them as
stakeholders in the business.
Unlike traditional ride-hailing apps that typically charge
commissions ranging between 20% and 30% on every ride, Bharat Taxi allows
drivers to retain their entire fare earnings. Beyond this, registered drivers
are eligible for annual dividends linked to the cooperative’s performance, a
share in overall profits, and insurance coverage. These measures are intended
to improve income security and create long-term financial stability for
driver-members
Predictable fares and passenger-friendly pricing
One of the platform’s defining features is its commitment to
price transparency. Bharat Taxi does not implement surge pricing, a common
source of passenger dissatisfaction during peak hours or adverse weather
conditions. Instead, fares remain consistent and clearly communicated, allowing
users to plan their travel costs in advance.
The app supports multiple modes of urban transport under a
single interface, encouraging flexibility and cost-effective commuting. By
including two-wheelers and auto-rickshaws alongside traditional cabs, Bharat
Taxi aims to cater to a wider range of users, from daily commuters to
occasional travellers.
Safety, technology, and integration
Passenger and driver safety has been positioned as a key
priority. The app incorporates real-time location tracking, verified driver
profiles, and detailed ride information to improve accountability and trust.
These features are designed to reassure users while also offering drivers
protection through transparent trip records.
In a move toward integrated urban mobility, Bharat Taxi has
been linked with metro services, enabling commuters to combine last-mile rides
with mass transit options. The platform has also partnered with local law
enforcement agencies to strengthen security measures and improve response
mechanisms when required.
A cooperative alternative in a competitive market
As Bharat Taxi prepares for a wider rollout, it enters a
highly competitive market dominated by well-established private aggregators.
However, its cooperative-driven approach, focus on driver welfare, and emphasis
on fair pricing position it as a distinct alternative aligned with India’s
broader push toward inclusive and sustainable economic models.
By placing drivers at the centre of its operational and ownership framework, Bharat Taxi is attempting to redefine how digital mobility platforms function in India. If its cooperative model scales successfully beyond the pilot phase, it could influence future discussions around platform economics, labour rights, and the role of cooperatives in the digital economy.
By Advik Gupta
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