the launch of an Android TV version, extending its presence beyond smartphones and desktops. The announcement

 The messaging platform has entered the smart TV space with an Android TV version, aiming to enhance video calling and meetings through larger screens, simplified navigation, and upcoming feature upgrades planned through 2026.

Homegrown personal messaging app Arattai has taken a significant step in its product expansion with the launch of an Android TV version, extending its presence beyond smartphones and desktops. The announcement was made by Zoho Chief Scientist Sridhar Vembu, who highlighted that the smart TV edition is designed to deliver a more immersive and engaging video call experience.

The Android TV app allows users to create, schedule, and join meetings directly from their smart TVs, making it suitable for both professional video conferences and personal interactions. By leveraging the larger display of televisions, Arattai aims to make group calls, presentations, and family conversations more comfortable and visually appealing.

Designed for large-screen interaction

Arattai’s Android TV version is compatible with devices running Android 7 and above. Users can navigate the interface using a standard TV remote, ensuring ease of use without the need for additional controllers. Since most smart TVs do not come with built-in cameras or microphones, the app supports external webcams and audio devices through USB connectivity, enabling full video and voice functionality.

Once logged in, users can view ongoing and scheduled meetings, access recordings, and manage calls seamlessly from the TV interface. This positions Arattai as a practical option for shared spaces such as living rooms or conference rooms.

Simple setup and future enhancements

The installation process is straightforward through the Google Play Store on Android TVs. Sign-in is handled via QR code or a secure verification method using a linked smartphone, ensuring continuity with the user’s existing Arattai account. A consent screen is displayed during login to confirm permissions before access is granted.

According to Vembu, the Android TV release is only the beginning, with more updates and enhancements planned in the coming months. As Arattai continues to evolve, the company is focusing on refining user experience, expanding feature sets, and strengthening its position as an India-built alternative in the personal communication and video collaboration space

India’s messaging landscape is witnessing a major shake-up. Arattai Messenger, developed by Zoho Corporation, has surged to the top of Indian app charts—earning the nickname “the Indian WhatsApp.” Within just three days, the app crossed 350,000 daily sign-ups, sparking nationwide conversations about privacy, digital sovereignty, and India’s ability to build consumer technology that rivals global giants.

But Arattai is more than just a WhatsApp clone. It represents a movement: the demand for secure, ad-free, and culturally relevant communication tools built in India, for India. With Zoho’s reputation, strong privacy commitments, and a homegrown identity, Arattai is quickly becoming one of the most serious contenders in India’s crowded messenger market.

In this article, we’ll explore what makes Arattai unique, how it stacks up against WhatsApp and Signal, its explosive growth story, and the challenges it must overcome to become a long-term success.

By Advik Gupta